• Ryan Watts

5 Free Ideas That Will Boost Your Website Performance

Time is money, that is why we've shared our Top 5 Free Ideas that you can implement today to help boost the performance of your business website.

1. Create a Facebook Pixel

Have you ever been shopping online and then suddenly the exact products you were browsing show up in your Facebook news feed? This isn’t a coincidence. It’s because of something called a Facebook Pixel. It’s a free online tagging tool that every small business should have built into their website.

So how does it work? Let’s say for example, that you own a local flower shop, and a customer walks into your store. The customer spends some time looking at all your flowers but, in the end, they decide to leave without making a purchase. Just as they walk out the door, you put a small tag on their back that says “I visited this flower shop”. A day later you notice that same person walking past your store with the tag you placed on them, so you encourage them to come back in and check out your new flowers on sale. A Facebook Pixel does the same thing.

With a Facebook Pixel whenever a customer visits your website, they are digitally ‘tagged’. What you’re able to then do is create Facebook advertisements that target those individuals who have visited your website and are familiar with your brand and products. This type of advertisement is called ‘remarketing’ and it’s one of the easiest and most effective online marketing techniques available today.

2. Check your page load speed

The number one reason that contributes to a high website bounce rate is because of slow website load speeds. This is a real problem for many small businesses because they have no idea how long their website takes to load. You might spend hundreds or even thousands on advertising trying to drive traffic to your website, however, if your website takes too long to load then you’re definitely losing out on new leads and wasting precious advertising dollars.

The solution? There are plenty of online tools to check your page load speed. Two free online tools include the Google PageSpeed Insights and GTMetrix Website Speed Test. These tools test your site to see how quickly it loads and they both offer some insight into how you can make your website faster.

3. Get a Google Analytics account

Google Analytics provides information about how your website is performing, how your customers interact with your site, what are your most visited pages, how long your customers are on your website, and where they came from. It also offers some detailed insights into the demographics of the people who use your site, which is useful information when it comes to identifying your key target markets. Getting a Google Analytics account is free and straightforward to integrate with both new and existing websites.

4. Use custom popup banner

Not everyone is going to make a purchase or sign up to your mailing list after visiting your website. But, you can encourage people to an take action on your site with popup banners.

Pop up banners can add real value to the customer if you show the right message and the popup is shown at the right time. They can also genuinely help boost your conversion rate. Pop up banners can include anything from coupon codes, special offers and even encourage customers to join your newsletter. You can also decide who is shown popup banners as well as what triggers the popup banner to be shown.

Not every person is going to convert, but a well-placed pop-up banner will help get those extra few conversions.

5. Connect your website with MailChimp

Setting up an automatic link between the contact forms on your website and your customer

database can help make collecting and storing customer information simple. Tools such as MailChimp can easily integrate with your website so as customers provide their contact information, their details are automatically passed to your MailChimp database for you to follow up. MailChimp also allows you to setup automatically triggered emails so as new people join your newsletter they can be automatically sent a welcome email.

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